Let's talk privacy
Welcome to Viiiben’s Privacy Policy!
We’re aware that reading a privacy policy ranks right up there with answering "So, what are you looking for?" on a first date. But trust is kind of our whole thing here.
Think of this as our open-book policy. We’re laying it all out on the table: What info we gather, why we need it, and how we protect it while and after you bring your offline connections back into the app.
This Privacy Policy applies from August 15, 2025.
Introduction
Shay La'Vee Solutions LLC, a Nevada limited liability company operating under the brand name Viiiben ("Viiiben," "we," "us," or "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you use the Viiiben platform, website, mobile application, physical cards, and all related services (collectively, the "Services").
By creating an account or using the Services, you acknowledge that you have read and understood this Privacy Policy. Your use of the Services is also governed by our Terms and Conditions. This Policy describes how we collect, use, and protect your personal information, and explains your rights regarding that information.
This Privacy Policy is incorporated into and forms part of our Terms and Conditions. Capitalized terms not defined here have the meanings given in our Terms and Conditions.
Sensitive Data Notice: Viiiben collects certain categories of sensitive personal information as part of account creation. Sexual orientation is required as part of your profile so that others who receive your Viiiben card can assess whether your orientation aligns with theirs. Religious beliefs are optional and you may decline to provide them at any time. We do not sell this information, do not use it for advertising targeting, and apply heightened protections to it as described in this Policy.
Information We Collect
We collect information you provide directly to us and information generated automatically through your use of the Services.
Information You Provide Directly
When you create an account, use the Services, or make a purchase, we may collect:
Account registration information: first name, email address, date of birth, and password.
Profile information: gender identity, sexual orientation, religion, biography, interests, personal values, love languages, height, dating intentions, and profile photographs you choose to upload.
Card and connection content: notes you attach to Viiiben cards, private notes about your connections, messages you send through the platform, and attendance to events offered in our platform.
Purchase information: billing address, shipping address, and payment information. Note: full payment card details are processed by our payment processor and are not stored on Viiiben's servers.
Communications: any correspondence you send to Viiiben, including support requests, feedback, and reports.
Sensitive Personal Information
The following categories of information are classified as "sensitive personal information" under applicable law, including the California Privacy Rights Act (CPRA):
Sexual orientation: Required to create an account and so that others who receive your Viiiben card can assess whether your orientation aligns with theirs.
Religious beliefs: Optional. You may choose not to provide this without affecting your ability to use the Services.
We use sensitive personal information only to operate and improve the Services, specifically to facilitate introductions. We do not use it for advertising, profiling, or sale to third parties. You have the right to limit our use of sensitive personal information as described in Section 8 of this Policy.
A note on profile photographs: Profile photographs you upload are displayed to other users as part of your profile. We do not use your photographs for facial recognition, automated identity verification, or any biometric purpose.
Information Collected Automatically
When you use the Services, we and our service providers automatically collect certain technical and usage information, including:
Device information: device type, operating system, browser type and version, and device identifiers.
Log data: IP address, access times, pages or screens viewed, features used, and crash reports.
Usage and behavioral data: how you interact with the platform, features you use, cards scanned, connections made, and actions taken within the Services.
Location data: general location inferred from your IP address. We do not collect precise GPS location unless you explicitly grant permission through your device settings.
Push notification tokens: if you permit push notifications, your device generates a notification token that we use to deliver messages, alerts, and account updates to you. You may disable push notifications at any time through your device settings.
Information from Third-Party Services
We do not purchase personal information from data brokers or other third parties, and we do not currently offer social login or third-party account connections.
How We Use Your Information
We use the information we collect for the following purposes:
To Provide and Operate the Services
Create and manage your account.
Facilitate introductions, connections, and messaging between users.
Process purchases and fulfill orders for physical Viiiben cards and merchandise.
Send transactional communications, including order confirmations, shipping notifications, account alerts, and security notifications.
Enable physical card scanning and profile sharing features.
Respond to your inquiries and provide customer support.
To Improve and Develop the Services
Analyze usage patterns and user behavior to understand how the Services are used and identify areas for improvement.
Monitor platform performance, diagnose technical issues, and fix bugs.
Conduct internal research and development to improve existing features and develop new ones.
Maintain the safety, security, and integrity of the platform.
To Communicate with You
Send service-related notices and updates about the Services, these policies, or your account.
Send marketing and promotional communications to users who have opted in, including information about new features, promotions, and events. You may opt out at any time as described in Section 7.
For Safety and Legal Compliance
Detect, investigate, and prevent fraudulent transactions, abuse, and other illegal or harmful activity.
Enforce our Terms and Conditions and Community Guidelines.
Comply with applicable laws, regulations, legal processes, and government requests.
Protect the rights, property, and safety of Viiiben, our users, and the public.
Respond to legal claims and disputes.
Analytics
We use a third-party product analytics service to collect data about how users interact with the Services. This data is used exclusively for internal product improvement and platform development. We do not use analytics data for advertising targeting, and we do not share analytics data with advertising networks or ad platforms.
Viiiben does not use automated decision-making, profiling, or algorithmic matching to make decisions about users. Our product analytics service collects behavioral data for internal product improvement only and is not used to make decisions that affect your use of the Services or your interactions with other users.
Tracking Technologies
The Viiiben Services are delivered primarily through a mobile application. We do not use cookies for tracking, advertising, or analytics purposes.
Viiiben cards direct recipients to a web-based profile page (for example, when the recipient does not have the Viiiben app installed). That page does not set advertising or tracking cookies. Your browser may store minimal session data to display the profile, but we do not use it to track your behavior or identify you across sessions.
We do not use advertising pixels or tracking technologies that share your data with third parties.
Do Not Track
We do not currently respond to browser Do Not Track (DNT) signals. If our practices change, we will update this Policy.
How We Share Your Information
Viiiben does not sell your personal information to third parties. We do not share your personal information with third parties for their independent marketing purposes.
We share your information only in the following limited circumstances:
Service Providers
We share information with trusted third-party service providers who assist us in operating the Services, subject to confidentiality obligations and data processing agreements. Categories of service providers we work with include:
Cloud infrastructure and data storage: We use a cloud infrastructure provider to host and store your data. Your information is processed on servers located in the United States.
Product analytics: We use a third-party product analytics service to analyze platform usage for internal improvement purposes.
Payment processing (Shopify): Physical card orders are processed through Shopify. Your payment information (including full card details) is transmitted directly to Shopify and is subject toShopify's Privacy Policy. We never see or store your credit card information. We do store your shipping address and order details (order number, items, amounts, and status) in our own systems to provide in-app order history, delivery tracking, and customer support. Shopify may independently collect and retain order and payment data in accordance with their own privacy practices.
Shipping and fulfillment: To fulfill orders for physical Viiiben cards and merchandise, we share your name and shipping address with our shipping and fulfillment partners.
Event RSVPs (Partiful and other event platforms): Events shown in the Services are sourced from third-party event platforms, such as Partiful. When you tap RSVP, you are directed to that platform's own website or app to complete your RSVP. Any information you submit there, such as your phone number or email address, is submitted directly to that platform and is subject to its own privacy policy (for example,Partiful's Privacy Policy). It is not transmitted to or stored on our servers. We only record whether you RSVP'd to an event, not any contact information you may have provided to the event platform.
Push notification delivery: Push notifications are delivered through a third-party notification delivery service. Your device notification token is shared with this service solely for the purpose of sending you alerts and messages.
Email delivery: Transactional and marketing emails are sent through a third-party email delivery provider.
All service providers are contractually bound to use your information only to perform services on our behalf and in accordance with our instructions and applicable law.
You may request a list of categories of service providers we currently work with by contacting us at the information provided in Section 12.
Legal Requirements
We may disclose your information if required to do so by law or in response to valid legal process, including subpoenas, court orders, or government requests. We may also disclose information where we believe in good faith that disclosure is necessary to protect the rights, property, or safety of Viiiben, our users, or the public, or to detect and prevent fraud or security incidents.
Business Transfers
If Shay La'Vee Solutions LLC is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or a portion of its assets, your information may be transferred as part of that transaction. We will endeavor to provide you with reasonable advance notice of any such transaction where practicable, and will require any successor entity to honor the commitments made in this Policy or to provide you with notice of material changes before those changes take effect.
With Your Consent
We may share your information with third parties when you have given us explicit consent to do so.
What We Never Do
We do not sell your personal information to data brokers or third parties.
We do not share your sensitive personal information (sexual orientation, religion) with advertising platforms for targeting purposes.
We do not share your personal information with third parties for their independent direct marketing without your consent.
Data Retention
We retain your personal information for as long as your account is active or as needed to provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements.
Retention Periods
Account information: retained for the duration of your account and for up to twelve (12) months following account deletion, unless a longer period is required by applicable law, is necessary to resolve a pending dispute, is required to prevent fraud or protect user safety, or is required for financial compliance purposes.
User content (profile photos, messages, notes): retained for the duration of your account and for up to ninety (90) days following account deletion for backup and operational purposes.
Purchase and transaction records: retained for a minimum of seven (7) years to comply with applicable tax and financial record keeping requirements.
Analytics and usage data: retained by our analytics provider in accordance with their data retention policies, typically in aggregated or pseudonymous form.
Safety and moderation records: records related to user reports, investigations, and account suspensions may be retained beyond standard deletion periods to protect the safety and integrity of the platform. Records related to minor policy violations are retained for up to two (2) years following account deletion. Records related to serious violations, including but not limited to sexual misconduct, harassment, or threats of violence, may be retained for up to seven (7) years or as required by applicable law.
Legal hold data: where Viiiben is subject to a legal obligation to preserve certain data, we will retain that data for as long as required regardless of the above periods.
Messages After Account Deletion
Profile information associated with your account that appears in other users' conversations will be removed within ninety (90) days of account deletion.
Account Deletion
You may request deletion of your account at any time through your account settings or by contacting us at the contact information provided in this Policy. Upon account deletion, we will delete or anonymize your personal information within ninety (90) days, except where retention is required by law, necessary for legal proceedings, or required for legitimate business purposes such as fraud prevention and financial recordkeeping.
Your Choices and Controls
Account Information
You may update or correct your account information at any time through your account settings. If you need assistance, contact us at the information provided in Section 12.
Marketing Communications
Email marketing: you may opt out of marketing emails at any time by clicking the "Unsubscribe" link in any marketing email or by contacting us directly. We will process your opt-out within ten (10) business days. Note that you will continue to receive transactional emails necessary to operate your account. Marketing emails will include our mailing address and a valid opt-out mechanism in accordance with applicable law.
Push notifications: you may disable push notifications through your device settings at any time.
Account Deletion
You may request deletion of your account at any time as described in Section 6.
Your Privacy Rights
Depending on where you live, you may have certain rights regarding your personal information. We honor these rights for all U.S. users to the extent required by applicable law.
Rights Available to All U.S. Users
Right to know: you may request information about the categories and specific pieces of personal information we have collected about you.
Right to correct: you may request correction of inaccurate personal information we hold about you.
Right to delete: you may request deletion of your personal information, subject to certain exceptions.
Right to opt out of sale or sharing: we do not sell personal information. We do not share your personal information with advertising platforms. Because Viiiben does not sell personal information or share it with third parties for advertising purposes, we do not provide a "Do Not Sell or Share My Personal Information" link. If our practices change, we will update this Policy and provide the required opt-out mechanism. To opt out of any other sharing of your data, contact us using the information in Section 12.
Right to data portability: upon request, we will provide you with a copy of your personal information in a structured, commonly used format. To request a data export, contact us using the information in Section 12.
Additional Rights for California Residents (CCPA/CPRA)
Right to limit use of sensitive personal information: you have the right to direct us to limit our use of your sensitive personal information (sexual orientation, religion) to uses necessary to provide the Services. To exercise this right, contact us using the information in Section 12.
Right to non-discrimination: we will not discriminate against you for exercising your privacy rights. We will not deny you Services, charge different prices, or provide a different quality of service because you exercised a privacy right.
California "Shine the Light": we do not share personal information with third parties for their direct marketing purposes. California residents may contact us to confirm this practice.
Authorized agents: California residents may designate an authorized agent to make requests on their behalf. We may require the authorized agent to provide written proof of authorization and may require you to verify your identity directly with us.
Rights for Residents of Other States
Residents of Virginia, Colorado, Connecticut, Texas, Florida, Oregon, Montana, and other states with comprehensive privacy laws may have similar rights under their applicable state law. We will honor verified requests from residents of these states to the extent required by their applicable laws, including rights to access, correct, delete, and opt out of certain processing of personal data.
How to Submit a Privacy Rights Request
To exercise any of the rights described above, please contact us at:
Email: support@viiiben.com
We will verify your identity before processing your request. We will respond to verified requests within forty-five (45) days. If we need more time, we will notify you of the reason and extension period.
Right to Appeal
If we deny your privacy rights request, you may appeal our decision by contacting us at support@viiiben.com with the subject line "Privacy Rights Appeal." We will respond to your appeal within forty-five (45) days.
Profile Visibility and User Interaction
Profile Visibility
Your profile information, including your name, photos, and any additional details you choose to share, is visible to other users of the Services. You control what information appears on your profile and may update or remove it at any time through your account settings.
Physical Cards and Scanning
Viiiben physical cards are linked to your profile and allow others to view your public profile information when they scan your card. This includes your first name, profile photos, age, gender, sexual orientation, height, and dating intentions. You can manage or deactivate your card at any time through your account settings.
Blocking and Reporting
You may block or report other users at any time through the Services. When you block a user, that user cannot view your profile or contact you. When you submit a report, we retain the report and relevant account data to investigate potential violations of our Community Guidelines. Safety-related records may be retained beyond standard deletion periods to protect the integrity and safety of our platform.
User-Generated Content
Content you create on the platform, including profile information, photos, notes, and messages is stored on our servers. When you delete your account, your content will be removed from public view and from our systems as described in Section 6.
Data Security
We take the security of your personal information seriously and implement reasonable and appropriate technical and organizational measures to protect it against unauthorized access, disclosure, alteration, and destruction.
Security Measures
Data is hosted by a cloud infrastructure provider that maintains industry-leading physical and network security controls.
Data in transit is encrypted using TLS (Transport Layer Security).
Access to personal data is limited to authorized personnel who require it to perform their job functions and who are bound by confidentiality obligations.
We review our security practices at least periodically and update them as appropriate.
Sensitive Data Protections
Sensitive personal information, including sexual orientation and religious beliefs, is subject to enhanced access restrictions and is not accessible to personnel who do not require it to perform their job functions. We do not share sensitive personal information with advertising platforms or use it for advertising targeting.
Data Breach Notification
In the event of a security breach involving your personal information, we will notify affected users as required by applicable law, including California Civil Code Section 1798.82 and similar state breach notification statutes. Notification will be provided in the most expedient time possible and without unreasonable delay, consistent with any measures necessary to determine the scope of the breach.
Limitations
No method of transmission over the internet or method of electronic storage is completely secure. While we use commercially reasonable measures to protect your information, we cannot guarantee absolute security. You use the Services at your own risk and are responsible for maintaining the security of your account credentials.
If We Wind Down
If Viiiben ceases operations, we will provide users with reasonable advance notice and the opportunity to request deletion of their personal information before that data is disposed of.
Children's Privacy
The Services are intended exclusively for adults who are at least eighteen (18) years of age. We do not knowingly collect personal information from anyone under the age of eighteen (18).
Age verification: We verify your age based on the date of birth you provide during registration. By providing your date of birth, you represent that you are at least eighteen (18) years of age. We are not responsible for false or fraudulent representations made by users about their age.
In compliance with the Children's Online Privacy Protection Act (COPPA), we do not knowingly collect personal information from children under the age of thirteen (13). If we become aware that we have inadvertently collected information from a person under the age of eighteen (18), we will take prompt steps to delete that information and terminate the associated account.
If you believe we may have collected information from a minor, please contact us immediately using the contact information in Section 12.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
Shay La'Vee Solutions LLC
Operating as: Viiiben
Privacy Request Email: Support@viiiben.com
International Users
Viiiben's Services are currently available in the United States. Your information is processed and stored in the United States. If you use the Services from outside the United States, your information will be transferred to, stored, and processed in the United States, where privacy laws may differ from those in your country. By using the Services, you acknowledge this transfer.
We are building our international privacy framework in anticipation of expanding to additional regions. Users in the European Economic Area, United Kingdom, or other jurisdictions with specific data protection requirements will receive additional disclosures and protections applicable to their region when we launch in those markets.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by email to the address associated with your account and by posting a prominent notice within the Services at least fourteen (14) days before the changes take effect. The date of the most recent update is noted at the top of this Policy. Your continued use of the Services after the effective date of any update constitutes your acceptance of the revised Privacy Policy. If you do not agree to the updated Policy, you must stop using the Services.
